In a candid conversation on POLITICO’s podcast “The Conversation,” Rep. Sarah McBride of Delaware shared her straightforward diagnosis of the Democratic Party's current struggle with voter appeal. McBride, a first-term representative, did not mince words, stating, "I think voters feel like Democrats have sort of been assholes to them."

McBride elaborated on her point, attributing the party's dwindling voter approval to a perceived lack of respect and likability. "If you can't answer that first question to a voter's satisfaction, they won't even get to the second question, which is, what does this party think? What does this candidate think? And I think we lost that first question," she explained.

The urgency of McBride’s remarks is underscored by recent polling data. A Wall Street Journal poll last week highlighted a stark reality: 63 percent of voters now view the Democratic Party unfavorably, marking the highest level of unfavorability since 1990.

Amidst internal debates on strategy, Democratic leaders are grappling with how to regain the confidence of the electorate. Following significant losses that saw Republicans take control of the White House and both chambers of Congress, the necessity for a revamped approach is palpable.

McBride proposed a redefined brand focus for the party, emphasizing support for working-class individuals, the safeguarding of democracy, and a commitment to civility. "We're not going to be assholes to voters," she reiterated, suggesting this should be a foundational tenet moving forward.

She also touched upon the potential harm caused by the party's most vociferous online proponents. According to McBride, these individuals might unintentionally alienate potential Democratic voters through aggressive and sometimes intolerant discourse. "The reality in today's environment is that your party ecosystem is defined not just by politicians or the party, but also some of the loudest voices online that in voters' minds reflect and represent that broader coalition," she stated.

In an effort to reclaim voter trust, McBride emphasized unity around three core principles: enhanced support for working people, a staunch defense of democratic values, and respectful engagement with the electorate.

The full interview with McBride, where she delves deeper into these issues, is available on Sunday’s episode of “The Conversation.”