Two months following President Donald Trump's declaration of signing “the most popular bill ever,” the GOP's extensive domestic policy law is struggling to resonate with the public. To address this, top Trump aides are rallying House Republicans with new strategies to enhance the bill's appeal as the midterm elections approach.

During a Wednesday morning briefing, White House press secretary Karoline Leavitt, along with James Blair, the president’s chief political advisor, are slated to guide GOP representatives and their staffs on emphasizing the bill's benefits. These include significant tax cuts for "working families," such as the removal of income taxes on certain tips and overtime, and expanded child and employer child care tax credits.

Tony Fabrizio, a top Trump pollster, will also reveal fresh polling data concerning the tax cut and spending law signed on July 4. The core message is clear: focus on what has been achieved and the plans ahead to secure a favorable outcome in the upcoming elections.

Trump recently admitted to a rare misstep in branding the law as the One Big Beautiful Bill Act, which may have left voters unclear about the legislation’s objectives. This acknowledgment comes amid feedback from GOP lawmakers who have faced critical town hall meetings and poor polling regarding the bill’s impact on the safety net and deficit.

Despite the challenges, some Republicans remain optimistic. Rep. August Pfluger (R-Texas) expressed confidence in Trump's marketing acumen, suggesting he will successfully navigate the rebranding effort.

Senate Finance Chair Mike Crapo (R-Idaho) noted the ongoing need to counteract Democratic critiques, particularly concerning the portrayal of Medicaid adjustments funded by the bill. He emphasized the importance of correcting misinformation and clarifying that these were measures against waste, fraud, and abuse.

In contrast, some members like Sen. Katie Britt (R-Ala.) are already shifting the narrative towards the benefits for "working families," referring to the legislation as the "Working Family Tax Cuts Bill" in efforts to enhance its perception.

As debates continue over the bill's branding and substance, the GOP faces a critical juncture in defining and defending one of its major legislative accomplishments ahead of key electoral battles.