Voters are increasingly turning to AI chatbots for information on political candidates, presenting a new frontier in campaign strategy. Tech for Campaigns, a nonprofit dedicated to enhancing digital strategies for Democrats, is spearheading an effort to ensure their party doesn't lag in AI adoption with their new initiative, The Lab.

The Lab aims to explore and experiment with AI's potential in political campaigns, particularly in key battleground states. Prepared to invest millions, Tech for Campaigns plans to collaborate with external Democratic groups to innovate and apply AI technologies effectively.

Jessica Alter, the board chair at Tech for Campaigns, expressed concern about the party's hesitancy towards embracing new technologies. "Democrats have shown they're not willing to try new things. They wait too long and often are at a disadvantage," Alter said. With AI evolving rapidly, she believes this reluctance could pose significant risks.

Republican groups have been quicker to integrate AI, especially in generating campaign content. In contrast, Democrats have been more cautious, though some have started to employ AI in creating imagery for ads. However, the use and public perception of AI-generated content remain under scrutiny, highlighted by recent controversies such as the backlash faced by Rep. Jasmine Crockett's Senate campaign over an AI-generated crowd image in an ad.

Beyond ads, AI is being utilized in various campaign operations, from drafting fundraising emails to conducting opposition research. Tech for Campaigns seeks to broaden these applications through The Lab. Modeled after Silicon Valley’s startup accelerators, The Lab will connect campaign groups with tech leaders from companies like Netflix and Y Combinator to conduct experiments that could last from two weeks to two months and cost between $50,000 and $150,000 each.

One key focus will be managing how candidates are represented in AI chatbot responses, a practice known as answer engine optimization. Research indicates that AI chatbots can significantly sway voter opinions, making it crucial for campaigns to influence how chatbots portray them, rather than letting opponents shape the narrative.

Alter also highlighted the need for personalized communication via AI and better engagement on platforms like Reddit, where Democrats have been less active. She pointed out that Republicans have capitalized on adopting new technologies more effectively in recent years, and The Lab aims to ensure that this advantage does not extend into AI.

"It’s the most powerful technological advancement of our time," Alter stated, emphasizing the importance of integrating AI into Democratic strategies.

This initiative reflects a broader recognition within the party of the need to adapt and innovate continuously, ensuring that technological advancements like AI contribute positively to their electoral strategies.

*This article, discussing the intersection of AI and political campaigning, was initially featured in POLITICO Pro’s Morning Score. For more insights and policy news, consider subscribing to POLITICO Pro.*