U.S. soccer fans are buzzing with excitement, charting their routes to the Bay Area as the USA clinched the top spot in Group D, securing their next game at Levi's Stadium. But the real story might just be the city's soccer-loving Mayor, Daniel Lurie, a seasoned World Cup attendee and local sports investor, who is spearheading the city's efforts to welcome the flood of fans.

Mayor Lurie, who has the experience of attending five World Cups, brings a unique perspective to the table, blending his passion for soccer with his vision for San Francisco. In 2023, under the umbrella of 49ers Enterprises, he played a key role in acquiring Leeds United, a historic turn that seems to mirror his ambitions for his own city.

Speaking via FaceTime from a bustling city command center, Lurie shared insights into his strategic approach, drawing parallels between Leeds United's surprising performance in the English Premier League and his plans for San Francisco. "Just as Leeds defied expectations, we aim to do the same here," Lurie stated, referring to the team's strong finish in a season many expected them to struggle.

With major events like the World Cup and the upcoming Super Bowl in February, Lurie is focused on showcasing San Francisco's renewed vigor and capability. He is particularly excited about the July 1 World Cup match, despite the stadium's location in Santa Clara, 40 miles from his city's core and closer to San Jose. Lurie is adamant about promoting the venue as a hallmark of the broader San Francisco Bay Area.

“It’ll be incredible,” Lurie enthused in a recent interview with POLITICO. “It’ll be a thrilling moment for San Francisco, and for our region.” His enthusiasm is not just about the sport but also what these events symbolize - a revitalized, vibrant, and welcoming community under his stewardship.

As this World Cup season progresses, all eyes will be on Levi's Stadium and San Francisco. Mayor Lurie’s personal investment in the sport and his strategic civic initiatives might just score a winning goal for the city's global reputation.

For more insights from Mayor Lurie on his vision and the exciting times ahead for San Francisco, check out the [full interview here](https://www.politico.com/live-updates/2026/06/19/world-cup-2026/lurie-seeing-red-white-and-blue-00969077).