June 26, 2026
America's role as the host of the upcoming World Cup is garnering positive attention, offering a timely boost as international views on the nation under President Donald Trump's leadership wane. A recent Pew Research Center study highlights a challenging picture: global confidence in Trump is lower than that in leaders like Xi Jinping and Vladimir Putin, with only 23 percent of respondents across 36 countries expressing confidence in the U.S. president.
The survey, which included opinions from 42,000 individuals collected between February and May, reveals a stark decline in the perception of the U.S. as a reliable partner, especially among its traditional allies. For instance, only 35 percent of Canadians now see the U.S. as dependable, plummeting from 83 percent in 2022. Similarly, in Germany, only 23 percent believe that the U.S. considers international interests in its policies, a significant drop from previous years.
This decline in U.S. favorability is not confined to North America and Europe. In predominantly Muslim regions, such as Malaysia, Pakistan, Turkey, and the Palestinian territories, the U.S. continues to face stark criticism. Conversely, Israel remains a stronghold of support, with 81 percent of respondents viewing America favorably.
The Pew report also points to long-term concerns about the health of American democracy, noting a steep decline in the global perception that the U.S. respects the personal freedoms of its citizens. From a high in 2013, where 75 percent of respondents from countries including Australia, Brazil, and Japan felt the U.S. valued personal liberties, the number has now fallen to 56 percent.
As America prepares to host the World Cup, there is an opportunity to reshape these narratives. Historically, the event has served as a platform for enhancing diplomatic relations and showcasing the host country's culture and hospitality. The global nature of the tournament could serve as a stage for the U.S. to rebuild trust, display its diverse society, and reaffirm its commitment to international collaboration.
In light of these challenges, the forthcoming World Cup not only represents a major sporting event but also a crucial moment for U.S. public diplomacy. With the eyes of the world turning to the U.S., the tournament offers a unique chance to mend fences and improve the nation's image on the world stage. As the countdown to the World Cup begins, the U.S. stands at a pivotal point, with the potential to significantly influence global perceptions through the universal language of soccer.