PHILADELPHIA — Governor Josh Shapiro, a potential Democratic presidential candidate for 2028, is seizing the World Cup spotlight in Philadelphia, not just as a politician but as a burgeoning soccer enthusiast. Earlier this week, Shapiro, clad in a U.S. Men’s National Team polo and FIFA-themed Adidas shoes, mingled with World Cup social media influencers at a chic local cafe. His aim? To foster a positive image for the city and, perhaps, for a future presidential bid.

Shapiro shared engaging tales from his interactions with celebrities like Charles Barkley and Jerry Seinfeld, and discussed the excitement surrounding Philadelphia hosting significant events like UFC 330. But it was the World Cup that truly captured his attention and enthusiasm. “There’s something really exciting — people who don’t know anything about soccer are tuning in and watching and getting pumped up,” Shapiro remarked, highlighting the unifying power of sports.

With visits to three World Cup matches at Lincoln Financial Field, Shapiro has attended more games than any other potential 2028 presidential candidate, signaling his deep interest in the sport. His engagement at the FIFA Fan Festival at Fairmount Park’s Lemon Hill, where he interacted with volunteers and fans, further demonstrated his commitment to embracing the international spirit of the tournament.

Shapiro’s involvement in the World Cup is not just for show; he sees it as a way to counteract divisive politics. Comparing Philadelphia's welcoming atmosphere to the harsh rhetoric of former President Donald Trump, Shapiro noted, “We are better than his cruel policies, and I think we’re seeing that on display here during the World Cup in Philly.”

Political analyst Matt Bennett from the center-left think tank Third Way believes Shapiro’s approach could have significant political benefits. By aligning himself with the excitement of the World Cup, Shapiro positions Democrats as patriotic and fun-loving, a stark contrast to Trump’s indifference to the tournament.

During his time at the fan festival, Shapiro engaged with attendees, asking their opinions on soccer greats like Lionel Messi and Kylian Mbappé, a tactic to connect and gather insights. His day continued with a visit to a makeshift arcade and more informal interactions with fans, always with the same friendly approach.

Economic benefits from the tournament are also on Shapiro’s radar. He highlighted the $770 million impact expected across Pennsylvania, underscoring the importance of such international events for local economies.

As the World Cup progresses, Shapiro’s genuine enthusiasm and strategic engagements could strengthen his public appeal, setting a foundation for his potential presidential run. Whether discussing soccer skills or economic impacts, Shapiro is playing a savvy game on and off the political field.