July 28, 2026

The bipartisan leaders of the Senate Commerce Committee, Chair Ted Cruz (R-Texas) and Sen. Maria Cantwell (D-Wash.), are racing against time to refine their sweeping college sports bill, the Protect College Sports Act, as they aim to win support from the Big Ten and Southeastern Conferences ahead of a potential Senate floor vote. The latest amendments to the bill represent a concerted effort to address the concerns of these influential athletic conferences and to secure the necessary Republican backing.
In the revised draft, several concessions were made to placate the Big Ten and SEC, including legal protections and the introduction of a new $20 million fund designated for athlete retention. These changes were disclosed by insiders close to the ongoing discussions. However, the effectiveness of these modifications in garnering the conferences' approval remains uncertain. A senior Commerce Committee staffer has urgently requested a meeting with the general counsels of the conferences to discuss the bill’s details, setting a decisive deadline for their response.
Despite weeks of negotiations, two lobbyists involved in the legislative process expressed concerns that the adjustments have not fully addressed the myriad issues raised by the SEC and the Big Ten. The conferences have been particularly vocal about a provision that would allow universities to jointly negotiate media rights, insisting on clear terms that participation in such agreements should be voluntary. The latest bill draft includes protections for schools opting out of media pooling from potential litigation, though it stops short of excluding postseason tournaments from these arrangements.
Additionally, the bill maintains restrictions on mergers and acquisitions for conferences generating over $700 million in revenue, a lowered threshold from the initial $1 billion but still contentious for the Big Ten and SEC, who had hoped to eliminate this clause entirely.
An intriguing new addition to the bill is the “Ignite HBCUs Sports and Media Act,” which introduces elements related to broadband, though this section is still under revision. The specifics of the $20 million athlete retention pool are also being fine-tuned, with ongoing discussions on how best to allocate funds for women’s Name, Image, and Likeness (NIL) rights.
With the Senate scheduled to recess soon, Cruz is adamant about moving the bill forward swiftly. However, securing the approval of skeptical senators from both parties remains a significant hurdle. As the clock ticks down, the outcome of these negotiations will not only shape the future governance of college sports but also set a precedent for how athletic and academic interests are balanced in the increasingly commercialized realm of university athletics.