October 4, 2026


Latino Voters Shift Back to Democrats as Trump's Approval Wanes

President Donald Trump's significant inroads with Latino voters in 2024 seem to be reversing as the latest polls indicate a substantial shift back towards the Democratic Party ahead of the midterm elections. This shift could jeopardize Republican efforts to maintain control of Congress, where Latino support is increasingly pivotal.

According to a recent NBC News/Telemundo poll, 59% of Latino registered voters now prefer a Democratic-controlled Congress, a stark contrast to the 35% leaning towards Republicans. This 24-point advantage for Democrats doubles their lead from earlier polls in September 2024. Similarly, a CBS News/YouGov poll found 60% of Hispanic likely voters supporting a Democratic House candidate versus 39% for Republicans.

These findings are particularly concerning for the GOP, which had made notable gains among Latino voters during Trump’s campaign. A POLITICO analysis revealed that in the 2024 elections, Trump improved his vote share by more than 6 percentage points in majority-Hispanic counties compared to 2020. Texas Republicans, anticipating continued Latino support, targeted majority-Hispanic districts in their redistricting efforts last year.

However, Trump's overall approval ratings among Latino voters have plummeted, standing at just 27%, with 69% disapproving of his performance, according to the NBC/Telemundo poll. Economic management is a significant sore point, with 74% disapproving of Trump's handling of the economy and 78% unhappy with his approach to cost-of-living issues. Nearly two-thirds believe Trump’s policies have worsened economic conditions, despite inflation and cost of living being top concerns for 33% of Latino voters.

The ongoing war with Iran, which has stretched into its seventh month, has also had a negative impact, particularly with rising energy costs. Diesel prices hit a record $6.53 in September, as per AAA, and a staggering 91% of Hispanic registered voters in the CBS survey link the spike in U.S. oil and gas prices to the conflict.

Trump's stringent immigration policies have also not sat well with the community. In the NBC/Telemundo poll, 67% of Latino voters felt his immigration enforcement was excessive. This sentiment was echoed in the campaign trail, where Rep. María Elvira Salazar (R-Fla.) openly criticized the administration's hardline stance, expressing that Hispanics who supported Trump feel "betrayed."

Despite the growing discontent with Trump and the Republican Party, whose negative perception among Latinos has risen to 62%, Democrats have not fully capitalized on this sentiment. The Democratic Party remains nearly evenly split in favorability among Latino voters, demonstrating a complex electoral landscape as both parties vie for this crucial voting bloc.

As the midterms approach, the evolving preferences of Latino voters could very well dictate the political balance of power in Congress, marking yet another test of Trump's influence and the Republican strategy.